The global textile industry was linked from the beginning to unsustainable practices of production and consumption, a fact that for a long time contributed to the maintenance of highly negative activities for society and the environment. The Better Cotton initiative emerged as an accreditation tool for those who practice sustainability responsibly: through a chain of certified suppliers, the initiative guarantees the acquisition of raw material from cotton production fields focused on environmentally sustainable management, free from human exploitation, slave labor and abusive work relationships, thus ensuring an environmentally and economically responsible production line, focused on market demand and the success of its customers, Determined to provide products that are proven to be socially and environmentally responsible, TextilNova Fiação produces 100% cotton and conventional polyester/cotton yarns, carded and combed with raw material of origin certified by the Better Cotton Initiative.